We develop and implement strategically innovative solutions that help organizations and companies elevate their agendas and achieve their promise.
We specialize in robust and challenging projects that allow us to use our talents to transform brands, systems or the culture of an organization from the ground up.
We are passionate about providing the clarity, guidance and structure needed for organizations to reach their highest potential.
What People Are Saying
Committed, hardworking, and collaborative, TBG was the strategic linchpin to elevating the profile and perception of the University of the District of Columbia, within and around the District. Their diligence and deep understanding of brand-building and effective marketing created a new narrative for our institution that led to increases in local funding not seen in over a decade. Additionally, their masterful use of data, research and original content to market our “Find your Possible” campaign across multiple platforms was instrumental in energizing our internal and external stakeholders and uplifting the UDC brand. In addition to measurable results, their prolonged and embedded work with our institution has helped shape a bright future for our university.
—Ronald Mason, Jr., President of the University of the District of Columbia
When my first project with Tanya ended, I knew I wanted to work with her again. She's visionary and direct, warm, and available. She is who every organization that is trying to build their brand needs. Work with TBG Strategies, and you'll get a marketing and communications strategy that's on the leading edge, and you'll enjoy the process while you do.
——Eve White, Director, Brand Management, Cancer Support Community
The Baskin Group (TBG) has been an invaluable partner in successfully branding and marketing the Institute of Politics Policy and History (IPPH), as well as its Digital Media Series (also TV show) known as State of Play.
TBG helped IPPH carefully, succinctly define its mission; develop insightful, compelling branding materials and artfully, persuasively organize collateral materials geared to recruiting critical partners.
TBG helped IPPH’s State of Play secure support with the following:
Black News Channel (State of Play inked a deal where it aired as weekly public affairs show in 2021.
World Channel (World Channel and IPPH are finalizing terms for 6 TV shows to be aired on this public media network later in 2022)
Biogen (an early sponsor of State of Play Digital Series)
TBG continues to work with IPPH and State of Play in growing our branding and marketing efforts.
—Honorable Sharon Pratt, Former Mayor and Founding Director of the UDC Institute for Politics Policy and History
Tanya is strategic, creative and laser-focused on delivering results for her clients. Tanya's vision and ability to connect with decision-makers helped take the PackH20 from idea to reality, with more than 200,000 packs now being used to keep water clean in developing countries. Her work promoting CityDance helped the program secure the support needed to expand and serve more youth.
——Sheila (Gruber) McLean, Communications Executive
While at Social Capital I worked with Tanya for more than ten years. She has proven skills as a team and project leader as well as the ability to deliver results at the local, national and global level. We worked with her to deliver fundraising results annually for Special Olympics International and Pack H20. Her ability to cut through the clutter and move projects forward is her strength.
— HOLLEY DARDEN, Vice President of Development, United Nations Foundation
During our time as Executives at Trilogy International Partnership Tanya demonstrated her strategic thinking capabilities by quickly analyzing market demands and developing strategic plans to address these demands. It was obvious that her strategic thinking is not industry specific but rather pulls from her vast business development experience to be applied to any situation she encounters. As a Director at the corporate level responsible for social responsibility she was able to realize how the entrepreneurial spirit of the Haitian people could serve to build a unique distribution channel providing a capillarity that brought our brand closer to our customers. All this while providing the social benefit of building new individual business people who's loyalty quickly resulted in an increase in sales, market share and brand loyalty for Voila in the market place. In just under 3 months Tanya was able to design the strategy, build the team and role out this new channel proving that she has the ability to understand the details behind her strategies to allow for swift and effective execution. I strongly endorse Tanya for her skills in Business Development, Strategic Planning and Execution.
— PIERRE LIAUTAUD, CEO, Voila